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Christy Clark

Christy Clark has pumped up the BC advertising machine

Christy Clark 42%

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While the B.C. Liberals plead poverty on any number of spending priorities, they've not exercised restraint on a government advertising budget that is poised to hit $64 million over Premier Christy Clark's two years in office.

Clark, on becoming premier in March 2011, straightaway presided over a major increase in the advertising spending.

Premier Gordon Campbell, in his last year (fiscal 201011), doled out $17.5 million for all categories of government-funded advertising, from tourism marketing, to ads touting the virtues of Liberal programs, to routine communication of information about government services.

Clark boosted spending to $34.5 million in her first year in office, a near doubling that coincided with her determination to rebrand the Liberals and improve public perceptions of a troubled administration.



Read more: http://www.vancouversun.com/business/Christy+Clark+pumped+advertising+machine/7613938/story.html#ixzz2Dcl3abfx

While the B.C. Liberals plead poverty on any number of spending priorities, they've not exercised restraint on a government advertising budget that is poised to hit $64 million over Premier Christy Clark's two years in office.  Clark, on becoming premier in March 2011, straightaway presided over a major increase in the advertising spending.  Premier Gordon Campbell, in his last year (fiscal 201011), doled out $17.5 million for all categories of government-funded advertising, from tourism marketing, to ads touting the virtues of Liberal programs, to routine communication of information about government services.  Clark boosted spending to $34.5 million in her first year in office, a near doubling that coincided with her determination to rebrand the Liberals and improve public perceptions of troubled administration.  

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By Vaughn Palmer, Vancouver Sun

November 27, 2012

Read more: http://www.vancouversun.com/business/Christy+Clark+pumped+advertising+machine/7613938/story.html

2012-11-29

 


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