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Political situation in Canada

Understanding the Current Canadian Political Situation

Political situation in Canada, satisfied 27%

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The Canadian political landscape has a number of “elements” in play right now, all designed to confuse the hell out of the average Canadian voter.

I want to try to use this piece to dissect a couple of contentious activities.  That’s your cue to grab a cup of coffee and snuggle in for a few minutes because this does not merit a quick glance.

Robo-calls, Voter Suppression, Voter Lists & Marketing

Many in the media are asking really stupid questions right now about the depth and breadth of capabilities with respect to tracking individuals, their voter preferences and so on.  Others are asking equally naive questions about the range of marketing activities that are NOT organized in Canada.

Obviously, none of them have ever worked in the loyalty marketing business.  Or direct marketing business.  Or telemarketing businesses.  Or the advertising agency world.  Or online advertising.  Or politics.

They all seem to have this ‘Gee whiz’ kind of mindset that reinforces that they are clearly locked in the ‘Madmen’ era of when advertisers and communications experts didn’t have a clue about what they were doing, but still took all the credit when they sold a car or two because of a sexy car ad or funn catch phrase with toilet paper.

Guess what.  Things have changed.  A long ago, actually.

 

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Source: exciteddelirium.ca


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